Summary

• Use the Customer lifetime after purchase filter to include or exclude customers who did not churn for a specified number of days after their initial paid subscription purchase.

How are reports filtered?

• The filter measures the time between a customer’s paid subscription purchase and any subsequent churn.

• Currently paying subscribers are included.

• If a customer has multiple lifetimes (for example, after churning and reactivating), the longest one is used.

• This is a customer-level filter. Customers are either included or excluded in their entirety if they match the filter criteria.